Business Analytics III: Modern AI, Deep

Business analytics refers to the ways in which enterprises such as businesses, non-profits, and
governments use data to gain insights and make better decisions. Business analytics is applied
in operations, marketing, finance, and strategic planning among other functions. Modern data
collection methods – arising in bioinformatics, mobile platforms, and previously unanalyzable
data like text and images – are leading an explosive growth in the volume of data available for
decision making. The ability to use data effectively to drive rapid, precise, and profitable
decisions has been a critical strategic advantage for companies as diverse as Walmart, Google,
Capital One, and Disney. Many startups are based on the application of AI & analytics to large
databases. With the increasing availability of broad and deep sources of information – so-called
“Big Data” – business analytics are becoming an even more critical capability for enterprises of
all types and all sizes.