| Call Number | 14324 |
|---|---|
| Day & Time Location |
F 3:45pm-6:45pm 410 Kravis Hall |
| Day & Time Location |
F 8:30am-11:30am 440 Kravis Hall |
| Day & Time Location |
F 12:30pm-3:30pm 440 Kravis Hall |
| Day & Time Location |
F 8:30am-11:30am 830 Kravis Hall |
| Day & Time Location |
F 12:30pm-3:30pm 830 Kravis Hall |
| Day & Time Location |
F 3:45pm-6:45pm 440 Kravis Hall |
| Points | 1.5 |
| Grading Mode | Standard |
| Approvals Required | None |
| Instructor | Shawndra Hill |
| Type | LECTURE |
| Method of Instruction | In-Person |
| Course Description | This experiential course explores how generative AI (GenAI) reshapes marketing data — the creation of synthetic content, the measurement of consumer responses, and the transformation of advertising workflows. Students will analyze and prototype with real and simulated data, test attribution and ROI models, and engage with practitioners during an industry site visit or panel. The course complements Generative AI for Business by focusing specifically on how marketing data are generated, altered, and leveraged with GenAI tools, but there are no prerequisites required. Students interested in marketing, consulting, product management, and data-driven strategy will find this course particularly relevant. |
| Web Site | Vergil |
| Department | MARKETING |
| Enrollment | 8 students (50 max) as of 2:06PM Tuesday, January 20, 2026 |
| Subject | Marketing |
| Number | B7670 |
| Section | 001 |
| Division | School of Business |
| Open To | Business |
| Section key | 20261MRKT7670B001 |