Subject Listing: Marketing Courses in the Spring 2026 Semester

Number Sec  Call#      Pts  Title                           Day Time          Room Building        Faculty
            L App Activity  Department

B5601  001  14344        3  Marketing Strategy              MW 3:45pm-6:45pm  To be announced      Gui, Zhida
            L      LECTURE  MARKETING                       TR 12:30pm-3:30p  To be announced      Kivetz, Ran
                                                            S 12:30pm-3:30pm  620 Kravis Hall      
                                                            SF 8:30am-11:30a  620 Kravis Hall      
B5601  002  14343        3  Marketing Strategy              M 12:30pm-3:30pm  To be announced      Gui, Zhida
            L      LECTURE  MARKETING                       TW 8:30am-11:30a  To be announced      Kivetz, Ran
                                                            R 3:45pm-6:45pm   To be announced      
                                                            SS 8:30am-11:30a  640 Kravis Hall      
                                                            F 3:45pm-6:45pm   640 Kravis Hall    
                                                            FS 12:30pm-3:30p  640 Kravis Hall    
B5955  300  14329        3  Brand Management                MTWRF 9:00am-6:3  To be announced      Faculty
            L      LECTURE  MARKETING                                                              
B6601  001  14505      1.5  MARKETING                       MW 4:10pm-5:40pm  640 Kravis Hall      Lane, Kristen
            L      LECTURE  MARKETING                                                              
B6601  002  14504      1.5  MARKETING                       MW 9:00am-10:30a  640 Kravis Hall      Lane, Kristen
            L      LECTURE  MARKETING                                                              
B6601  003  14506      1.5  MARKETING                       MW 10:50am-12:20  640 Kravis Hall      Lane, Kristen
            L      LECTURE  MARKETING                                                              
B6601  004  14503      1.5  MARKETING                       MW 2:20pm-3:50pm  640 Kravis Hall      Lane, Kristen
            L      LECTURE  MARKETING                                                              
B7649  100  14321        3  Pricing Strategies              MTWRF 9:00am-5:0  490 GEFFEN HALL      Ansari, Asim
            L      LECTURE  MARKETING                                                              
B7654  001  14312        3  The Business of Sustainab       F 8:30am-11:30am  630 Kravis Hall      Bellezza, Silvia
            L      LECTURE  MARKETING                       F 3:45pm-6:45pm   630 Kravis Hall      
                                                            F 8:30am-11:30am  430 Kravis Hall      
                                                            F 12:30pm-3:30pm  430 Kravis Hall      
                                                            F 12:30pm-3:30pm  630 Kravis Hall    
                                                            F 3:45pm-6:45pm   430 Kravis Hall    
B7670  001  14324      1.5  GenAI Meets Marketing Dat       F 3:45pm-6:45pm   410 Kravis Hall      Hill, Shawndra
            L      LECTURE  MARKETING                       F 8:30am-11:30am  440 Kravis Hall      
                                                            F 12:30pm-3:30pm  440 Kravis Hall      
                                                            F 8:30am-11:30am  830 Kravis Hall      
                                                            F 12:30pm-3:30pm  830 Kravis Hall    
                                                            F 3:45pm-6:45pm   440 Kravis Hall    
B7677  001  14307        3  High Tech Entrepreneurshi       S 12:30pm-3:30pm  840 Kravis Hall      Kivetz, Ran
            L      LECTURE  MARKETING                       S 3:45pm-6:45pm   840 Kravis Hall      Singer, Gary
                                                            SS 8:30am-11:30a  840 Kravis Hall      
B7680  001  14328      1.5  Digital Marketing (Half-T       S 8:30am-11:30am  420 Kravis Hall      Donati, Dante
            L      LECTURE  MARKETING                       S 12:30pm-3:30pm  420 Kravis Hall      
                                                            SS 3:45pm-6:45pm  420 Kravis Hall      
B8506  001  14482      1.5  Launch Your Startup II          R 9:00am-12:15pm  410 Kravis Hall      Winshel, Steven
            L      LECTURE  MARKETING                                                              
B8605  001  14435      1.5  Succeeding in Consulting        M 2:20pm-5:35pm   890 Kravis Hall      Daruvala, Toos
            L      LECTURE  MARKETING                                                              Timko, Joe
B8606  XMT  15070        0  Product Management Waiver                                              Faculty
                   LECTURE  MARKETING                                                              Han, Michelle
B8607  001  14441        3  Strategic Consumer Insigh       T 2:20pm-5:35pm   870 Kravis Hall      Pham, Michel
            L      LECTURE  MARKETING                                                              
B8607  002  14589        3  Strategic Consumer Insigh       W 2:20pm-5:35pm   870 Kravis Hall      Pham, Michel
            L      LECTURE  MARKETING                                                              
B8608  001  14443      1.5  Tech Ethics                     M 2:20pm-5:35pm   390 GEFFEN HALL      Lasala, Christopher
            L      LECTURE  MARKETING                                                              Ney, Jeremy
B8609  001  14372      1.5  Generative AI for Busines       T 9:00am-12:15pm  890 Kravis Hall      Ben Sliman, Malek A
            L      LECTURE  MARKETING                                                              
B8609  002  14371      1.5  Generative AI for Busines       T 6:00pm-9:15pm   590 GEFFEN HALL      Ben Sliman, Malek A
            L      LECTURE  MARKETING                                                              
B8609  003  14370      1.5  Generative AI for Busines       W 9:00am-12:15pm  870 Kravis Hall      Ben Sliman, Malek A
            L      LECTURE  MARKETING                                                              
B8609  050  14377      1.5  Generative AI for Busines       T 2:20pm-5:35pm   590 GEFFEN HALL      Ben Sliman, Malek A
            L      LECTURE  MARKETING                                                              
B8610  001  14423        3  Growth Hacking                  T 6:00pm-9:15pm   840 Kravis Hall      Goldenberg, Ross
            L      LECTURE  MARKETING                                                              
B8612  001  14586      1.5  Premium Brand Strategy          R 2:20pm-5:35pm   820 Kravis Hall      Kuehlwein, Jan Patrick
            L      LECTURE  MARKETING                                                              
B8613  001  14588      1.5  Entrepreneurial Selling         M 2:20pm-5:35pm   590 GEFFEN HALL      Keller, Nadine
            L      LECTURE  MARKETING                                                              
B8614  001  14687      1.5  Hollywood and Big Data          R 9:00am-12:15pm  420 Kravis Hall      Zolov, Jason P
            L      LECTURE  MARKETING                                                              
B8615  001  14587      1.5  Media Marketing and Entre       TW 9:00am-5:00pm  440 Kravis Hall      Devarajan, Sharad
            L      LECTURE  MARKETING                       R 9:00am-1:00pm   440 Kravis Hall      
B8619  001  14583        3  Behav Econ & Decision Mak       TRFS 9:00am-5:00  440 GEFFEN HALL      Morwitz, Vicki G
            L      LECTURE  MARKETING                       W 9:30am-5:30pm   440 GEFFEN HALL      
B8619  002  14584        3  Behav Econ & Decision Mak       T 9:00am-12:15pm  870 Kravis Hall      Friedman, Elizabeth
            L      LECTURE  MARKETING                                                              
B8619  003  14585        3  Behav Econ & Decision Mak       T 2:20pm-5:35pm   890 Kravis Hall      Friedman, Elizabeth
            L      LECTURE  MARKETING                                                              
B8622  001  14485      1.5  Intro to User Experience        T 6:00pm-9:15pm   640 GEFFEN HALL      Page, Julia
            L      LECTURE  MARKETING                                                              
B8624  001  14550      1.5  DRIVING STRATEGIC IMPACT        T 9:00am-12:15pm  410 Kravis Hall      Viola, Marco
            L      LECTURE  MARKETING                                                              
B8631  001  14458        3  Generative AI for Busines       TWRFS 9:00am-5:0  890 Kravis Hall      Ben Sliman, Malek A
            L      LECTURE  MARKETING                                                              Toubia, Olivier
B8632  001  14678        3  Digital Product Managemen       W 2:20pm-5:35pm   570 GEFFEN HALL      Lasala, Christopher
            L      LECTURE  MARKETING                                                              
                            Note: You will need either B7636/B8636 - Product Management or PM
B8636  001  14545        3  Product Management (Full-       TR 10:50am-12:20  520 GEFFEN HALL      Lasala, Christopher
            L      LECTURE  MARKETING                                                              
B8636  002  14543        3  Product Management (Full-       TR 2:20pm-3:50pm  520 GEFFEN HALL      Lasala, Christopher
            L      LECTURE  MARKETING                                                              
B8636  003  14544        3  Product Management (Full-       W 6:00pm-9:15pm   420 GEFFEN HALL      Canetti, Paul
            L      LECTURE  MARKETING                                                              
B8636  004  14546        3  Product Management (Full-       R 6:00pm-9:15pm   420 GEFFEN HALL      Gasmi, Farah
            L      LECTURE  MARKETING                                                              Paczolt, Ashley
B8638  001  14465      1.5  Prompt to Product: Buildi       M 2:20pm-5:35pm   620 GEFFEN HALL      Lasala, Christopher
            L      LECTURE  MARKETING                                                              Gupta, Paankhuri
                            Note: You will need either B7636/B8636 - Product Management or PM
B8640  001  14421      1.5  The Art of Teaming Up           T 6:00pm-9:15pm   870 Kravis Hall      Cohen, Austin N
            L      LECTURE  MARKETING                                                              
B8641  001  14437      1.5  Retail Management               TR 9:00am-10:30a  690 Kravis Hall      Schulmeyer, Andreas
            L      LECTURE  MARKETING                                                              
B8643  001  14496      1.5  Retail Analytics                M 6:00pm-9:15pm   840 Kravis Hall      Agrawal, Prashant
            L      LECTURE  MARKETING                                                              
B8647  001  14434      1.5  Harnessing Consulting Ski       M 6:00pm-9:15pm   420 Kravis Hall      Gordon, Jonathan
            L      LECTURE  MARKETING                                                              
B8648  001  14580      1.5  The Marketing of an Ameri       W 2:20pm-5:35pm   420 GEFFEN HALL      Schapps, Ellen
            L      LECTURE  MARKETING                                                              
B8649  001  14579      1.5  Pricing Strategies              MW 2:20pm-3:50pm  390 GEFFEN HALL      Ansari, Asim
            L      LECTURE  MARKETING                                                              
B8649  060  14386      1.5  Pricing Strategies              MW 10:50am-12:20  420 Kravis Hall      Ansari, Asim
            L      LECTURE  MARKETING                                                              
B8654  001  14682        3  The Business of Sustainab       T 9:00am-12:15pm  620 Kravis Hall      Bellezza, Silvia
            L      LECTURE  MARKETING                                                              
B8655  001  14549        3  Marketing of Luxury Produ       TWRFS 9:30am-5:0  570 GEFFEN HALL      Maisonrouge, Ketty
            L      LECTURE  MARKETING                                                              
B8662  001  14444        3  Innovate Using Design Thi       TWRFS 9:00am-5:0  540 GEFFEN HALL      Johar, Gita V
            L      LECTURE  MARKETING                                                              
B8666  001  14578        3  MEDIA PLATFORMS & CONTENT       TR 2:20pm-5:35pm  690 Kravis Hall      Sarvary, Miklos
            L      LECTURE  MARKETING                                                              
B8667  001  14548        3  Foundations of Prod Innov       M 6:00pm-9:15pm   390 GEFFEN HALL      Leung, Jessica
            L      LECTURE  MARKETING                                                              
B8667  002  14547        3  Foundations of Prod Innov       W 2:20pm-5:35pm   590 GEFFEN HALL      Kogan, Alice
            L      LECTURE  MARKETING                                                              
B8670  001  14479      1.5  GenAI Meets Marketing Dat       M 6:00pm-9:15pm   440 Kravis Hall      Hill, Shawndra
            L      LECTURE  MARKETING                                                              
B8679  001  14577        3  Digital Marketing               TWRFS 9:00am-5:0  870 Kravis Hall      Donati, Dante
            L      LECTURE  MARKETING                                                              
B8680  001  14469      1.5  Digital Marketing (Half T       MW 10:50am-12:20  590 GEFFEN HALL      Donati, Dante
            L      LECTURE  MARKETING                                                              
B8685  001  14576        3  Media and Entertainment:        W 2:20pm-5:35pm   830 Kravis Hall      Seave, Ava
            L      LECTURE  MARKETING                                                              
B8689  060  14380      1.5  Media Planning and Growth       M 6:00pm-9:15pm   870 Kravis Hall      Li, Bolong
            L      LECTURE  MARKETING                                                              
B8694  001  14366      1.5  Building the Sales Machin       M 6:00pm-9:15pm   890 Kravis Hall      Brown, Michael C
            L      LECTURE  MARKETING                                                              Kinerk, Beth
B9615  001  14710        3  (PhD) Empirical Models I        T 2:20pm-5:35pm   630 Kravis Hall      Ansari, Asim
            L      LECTURE  MARKETING                                                              
B9617  001  14716        3  (PhD) CB II                     W 2:20pm-5:35pm   810 Kravis Hall      Johnson, Eric
            L      LECTURE  MARKETING                                                              
B9653  001  14382      1.5  MS Machine Learning             T 6:00pm-9:00pm   390 GEFFEN HALL      Lentzas, George
            L      LECTURE  MARKETING                                                              
B9654  001  14383      1.5  MS Artificial Intelligenc       T 6:00pm-9:00pm   390 GEFFEN HALL      Lentzas, George
            L      LECTURE  MARKETING                                                              
B9655  001  14384      1.5  MS Digital Marketing            MW 9:00am-10:30a  590 GEFFEN HALL      Donati, Dante
            L      SEMINAR  MARKETING                                                              
L Code
L Limited Enrollment
Course Approval Codes
D-I Department and Instructor
DEP Department
I-D Instructor and Department
INS Instructor
Day Codes
M Monday
T Tuesday
W Wednesday
R Thursday
F Friday
S Saturday
U Sunday