| Call Number | 12483 |
|---|---|
| Day & Time Location |
W 4:10pm-6:00pm To be announced |
| Points | 3 |
| Grading Mode | Standard |
| Approvals Required | None |
| Type | LECTURE |
| Method of Instruction | In-Person |
| Course Description | Students will learn fundamental marketing concepts and their application. By the end of this class you will know: the elements of a market, company strategy, how to identify customers and competition, the fundamental elements of the marketing mix (product, price, placement and promotion) how to research consumer behavior, and pricing strategies. Students will have extensive use of case study projects. Please note that there are separate online and in-person versions of the course, and the modalities offered may vary by semester. Be sure to check the modalities of the sections offered and enroll in the correct modality for your situation. |
| Web Site | Vergil |
| Department | Strategic Communication |
| Enrollment | 0 students (40 max) as of 5:06PM Wednesday, April 1, 2026 |
| Subject | Professional Studies Management |
| Number | PS5020 |
| Section | 001 |
| Division | School of Professional Studies |
| Open To | Professional Studies |
| Note | F2F. Open to all SPS. Counts as a cross-reg for SCOM student |
| Section key | 20263SPMG5020K001 |