Practices in Design and Innovation

Design is at the core of every innovation. It’s the visual, experiential, and strategic medium through which ideas transform into tangible and digital products, service platforms, experiences, and consequences. This course is a comprehensive exploration of the methods, vocabulary, challenges, and opportunities of design-led innovation. It demystifies how business and design intersect through the lens of innovation, and is foundational for anyone seeking to generate positive social and economic outcomes.

Students experience the course through interconnected paths—interrogating contemporary issues in design and business while simultaneously moving a chosen project through a sequence of hands-on design sprints. These sprints cover everything from ideation and visualization to journey mapping, prototyping, user testing, and branding of their own unique ideas. Participants will emerge with a critical and reusable toolkit for both understanding the innovation process and effectively leading creative teams.

Topics include: Design Thinking; User-Centered Design; Business Value of Design; Problem Framing; Systems Mapping; User Journey Mapping; Ambiguity and Complexity; Liberatory Design Practices; The Impact of AI; Design Ethics; Sustainability, Wicked Problems; Design Futuring and speculative design.