Storytelling and The Art of Creating Soc

This seminar explores the strategy and storytelling behind effective social impact campaigns. Through case studies on topics such as reproductive rights, racial justice, teen pregnancy, and climate change, students will examine why certain narratives succeed in shifting public opinion and policy. The course draws on theories of moral psychology, values-based messaging, and campaign strategy to analyze how leaders and organizations mobilize audiences, engage diverse stakeholders, and measure impact.

Students will study high-profile campaigns, meet with leading practitioners, and develop their own group-based social impact campaign project. Emphasis is placed on applying narrative frameworks to real-world advocacy, understanding audience motivations, and crafting media strategies across platforms.