Spring 2027 Subject: Marketing

Spring 2027 Marketing B6601 MARKETING
Section 001	Call Number: 14936 Points: 1.5 View Class Schedule & Location in Vergil Enrollment: 0 students (74 max) as of October 14, 2026 Subterm: 03/22-05/03 (B) Instructor: Kristen Lane
Section 002	Call Number: 14938 Points: 1.5 View Class Schedule & Location in Vergil Enrollment: 0 students (74 max) as of October 14, 2026 Subterm: 03/22-05/03 (B) Instructor: Kristen Lane
Section 003	Call Number: 14937 Points: 1.5 View Class Schedule & Location in Vergil Enrollment: 0 students (74 max) as of October 14, 2026 Subterm: 03/22-05/03 (B) Instructor: Kristen Lane
Section 004	Call Number: 14935 Points: 1.5 View Class Schedule & Location in Vergil Enrollment: 0 students (74 max) as of October 14, 2026 Subterm: 03/22-05/03 (B) Instructor: Kristen Lane
Spring 2027 Marketing B8568 Branding in the Arts
Section 001	Call Number: 14969 Points: 1.5 View Class Schedule & Location in Vergil Enrollment: 0 students (74 max) as of October 14, 2026 Subterm: 03/22-05/03 (B) Instructor: Bernd H Schmitt
Spring 2027 Marketing B8604 Frontiers in Retailing
Section 001	Call Number: 14867 Points: 1.5 View Class Schedule & Location in Vergil Enrollment: 0 students (60 max) as of October 14, 2026 Subterm: 03/22-05/03 (B) Instructors: Oliver Chen and Kinshuk Jerath
Spring 2027 Marketing B8605 Succeeding in Consulting: from Project M
Section 001	Succeeding in Consulting Call Number: 14873 Points: 1.5 View Class Schedule & Location in Vergil Enrollment: 0 students (60 max) as of October 14, 2026 Instructors: Toos Daruvala and Joe Timko
Spring 2027 Marketing B8607 Strategic Consumer Insights
Section 001	Strategic Consumer Insigh Call Number: 14878 Points: 3 View Class Schedule & Location in Vergil Enrollment: 0 students (50 max) as of October 14, 2026 Instructor: Michel Pham
Section 002	Strategic Consumer Insigh Call Number: 15003 Points: 3 View Class Schedule & Location in Vergil Enrollment: 0 students (50 max) as of October 14, 2026 Instructor: Michel Pham
Spring 2027 Marketing B8608 Tech Ethics
Section 001	Call Number: 14880 Points: 1.5 View Class Schedule & Location in Vergil Enrollment: 0 students (74 max) as of October 14, 2026 Instructors: Christopher Lasala and Jeremy Ney
Spring 2027 Marketing B8609 Generative AI for Business (Half-Term)
Section 001	Generative AI for Busines Call Number: 14862 Points: 1.5 View Class Schedule & Location in Vergil Enrollment: 0 students (74 max) as of October 14, 2026 Instructor: Malek A Ben Sliman
Section 002	Generative AI for Busines Call Number: 14863 Points: 1.5 View Class Schedule & Location in Vergil Enrollment: 0 students (60 max) as of October 14, 2026 Instructor: Malek A Ben Sliman
Section 003	Generative AI for Busines Call Number: 14861 Points: 1.5 View Class Schedule & Location in Vergil Enrollment: 0 students (60 max) as of October 14, 2026 Instructor: Malek A Ben Sliman
Spring 2027 Marketing B8612 Premium Brand Strategy
Section 001	Call Number: 15002 Points: 1.5 View Class Schedule & Location in Vergil Enrollment: 0 students (40 max) as of October 14, 2026 Instructor: Jan Patrick Kuehlwein
Spring 2027 Marketing B8613 Entrepreneurial Selling
Section 001	Call Number: 15001 Points: 1.5 View Class Schedule & Location in Vergil Enrollment: 0 students (74 max) as of October 14, 2026 Instructor: Nadine Keller
Spring 2027 Marketing B8614 Hollywood and Big Data
Section 001	Call Number: 15068 Points: 1.5 View Class Schedule & Location in Vergil Enrollment: 0 students (50 max) as of October 14, 2026 Subterm: 03/22-05/03 (B) Instructor: Jason P Zolov
Spring 2027 Marketing B8615 Media Marketing and Entreprene
Section 001	Media Marketing and Entre Call Number: 15000 Points: 1.5 View Class Schedule & Location in Vergil Enrollment: 0 students (74 max) as of October 14, 2026 Instructor: Sharad Devarajan
Spring 2027 Marketing B8619 Behav Econ & Decision Making
Section 001	Behav Econ & Decision Mak Call Number: 14997 Points: 3 View Class Schedule & Location in Vergil Enrollment: 0 students (60 max) as of October 14, 2026 Instructor: Liat Hadar Jacobi
Section 002	Behav Econ & Decision Mak Call Number: 14999 Points: 3 View Class Schedule & Location in Vergil Enrollment: 0 students (60 max) as of October 14, 2026 Instructor: Liat Hadar Jacobi
Section 003	Behav Econ & Decision Mak Call Number: 14998 Points: 3 View Class Schedule & Location in Vergil Enrollment: 0 students (60 max) as of October 14, 2026 Instructor: Liat Hadar Jacobi
Spring 2027 Marketing B8622 Intro to User Experience
Section 001	Call Number: 14923 Points: 1.5 View Class Schedule & Location in Vergil Enrollment: 0 students (74 max) as of October 14, 2026 Instructor: Julia Page
Spring 2027 Marketing B8624 DRIVING STRATEGIC IMPACT
Section 001	Call Number: 14967 Points: 1.5 View Class Schedule & Location in Vergil Enrollment: 0 students (50 max) as of October 14, 2026 Instructor: Marco Viola
Spring 2027 Marketing B8631 Generative AI for Business (Full-Term)
Section 001	Generative AI for Busines Call Number: 14895 Points: 3 View Class Schedule & Location in Vergil Enrollment: 0 students (74 max) as of October 14, 2026 Instructors: Malek A Ben Sliman and Olivier Toubia
Spring 2027 Marketing B8632 Digital Product Management Lab
Section 001	Digital Product Managemen Call Number: 15061 Points: 3 View Class Schedule & Location in Vergil Enrollment: 0 students (40 max) as of October 14, 2026 Instructor: Christopher Lasala
Spring 2027 Marketing B8636 Product Management (Full-Term)
Section 001	Product Management (Full- Call Number: 14960 Points: 3 View Class Schedule & Location in Vergil Enrollment: 0 students (74 max) as of October 14, 2026 Instructor: Christopher Lasala
Section 002	Product Management (Full- Call Number: 14963 Points: 3 View Class Schedule & Location in Vergil Enrollment: 0 students (74 max) as of October 14, 2026 Instructor: Ashley Paczolt
Section 003	Product Management (Full- Call Number: 14962 Points: 3 View Class Schedule & Location in Vergil Enrollment: 0 students (74 max) as of October 14, 2026 Instructor: Paul Canetti
Section 004	Product Management (Full- Call Number: 14961 Points: 3 View Class Schedule & Location in Vergil Enrollment: 0 students (74 max) as of October 14, 2026 Instructor: Jason R Lambert
Spring 2027 Marketing B8643 Retail Analytics
Section 001	Call Number: 14933 Points: 1.5 View Class Schedule & Location in Vergil Enrollment: 0 students (74 max) as of October 14, 2026 Instructor: Prashant Agrawal
Spring 2027 Marketing B8648 The Marketing of an American P
Section 001	The Marketing of an Ameri Call Number: 14995 Points: 1.5 View Class Schedule & Location in Vergil Enrollment: 0 students (40 max) as of October 14, 2026 Subterm: 03/22-05/03 (B) Instructor: Ellen Schapps
Spring 2027 Marketing B8649 Pricing Strategies
Section 001	Call Number: 14994 Points: 1.5 View Class Schedule & Location in Vergil Enrollment: 0 students (60 max) as of October 14, 2026 Instructor: Asim Ansari
Spring 2027 Marketing B8654 The Business of Sustainability
Section 001	The Business of Sustainab Call Number: 15064 Points: 3 View Class Schedule & Location in Vergil Enrollment: 0 students (74 max) as of October 14, 2026 Instructor: Silvia Bellezza
Spring 2027 Marketing B8655 Marketing of Luxury Products
Section 001	Marketing of Luxury Produ Call Number: 14966 Points: 3 View Class Schedule & Location in Vergil Enrollment: 0 students (26 max) as of October 14, 2026 Instructor: Ketty Maisonrouge
Spring 2027 Marketing B8662 Innovate Using Design Thinking
Section 001	Innovate Using Design Thi Call Number: 14879 Points: 3 View Class Schedule & Location in Vergil Enrollment: 0 students (50 max) as of October 14, 2026 Instructor: Gita V Johar
Spring 2027 Marketing B8666 MEDIA PLATFORMS & CONTENT (Full-Term)
Section 001	MEDIA PLATFORMS & CONTENT Call Number: 14993 Points: 3 View Class Schedule & Location in Vergil Enrollment: 0 students (60 max) as of October 14, 2026 Instructor: Miklos Sarvary
Spring 2027 Marketing B8667 Foundations of Product Innovation
Section 001	Foundations of Prod Innov Call Number: 14954 Points: 3 View Class Schedule & Location in Vergil Enrollment: 0 students (50 max) as of October 14, 2026 Instructor: Melanie Brucks
Section 002	Foundations of Prod Innov Call Number: 14953 Points: 3 View Class Schedule & Location in Vergil Enrollment: 0 students (50 max) as of October 14, 2026 Instructor: Melanie Brucks
Spring 2027 Marketing B8670 GenAI Meets Marketing Data
Section 001	GenAI Meets Marketing Dat Call Number: 14918 Points: 1.5 View Class Schedule & Location in Vergil Enrollment: 0 students (74 max) as of October 14, 2026 Instructor: Shawndra Hill
Spring 2027 Marketing B8679 Digital Marketing in the AI Era (Full-Te
Section 001	Digital Marketing in the Call Number: 14992 Points: 3 View Class Schedule & Location in Vergil Enrollment: 0 students (74 max) as of October 14, 2026 Instructor: Dante Donati
Spring 2027 Marketing B8680 Digital Marketing in the AI Era (Half Te
Section 001	Digital Marketing (Half Call Number: 14906 Points: 1.5 View Class Schedule & Location in Vergil Enrollment: 0 students (74 max) as of October 14, 2026 Instructor: Dante Donati
Spring 2027 Marketing B8685 Media and Entertainment: Strat
Section 001	Media and Entertainment: Call Number: 14991 Points: 3 View Class Schedule & Location in Vergil Enrollment: 0 students (28 max) as of October 14, 2026 Instructor: Ava Seave
Spring 2027 Marketing B8696 Data Driven Dollars
Section 001	Call Number: 14928 Points: 1.5 View Class Schedule & Location in Vergil Enrollment: 0 students (74 max) as of October 14, 2026 Subterm: 03/22-05/03 (B) Instructor: Yuval Ariav

Spring 2027 Marketing B6601
MARKETING

Section 001