| Call Number | 13660 |
|---|---|
| Day, Time & Location | View Class Schedule & Location in Vergil |
| Points | 3 |
| Grading Mode | Standard |
| Approvals Required | None |
| Instructor | Ishwara Glassman Chrein |
| Type | LECTURE |
| Method of Instruction | In-Person |
| Course Description | Digital, social, and mobile media continue to heavily impact every aspect of sports business, often in profound and unanticipated ways, particularly in managing and optimizing revenue streams. All revenue line items are fully intertwined and integrated with each other, media, sponsorship, ticketing, hospitality, concessions and licensing, etc. Students of this course will learn to analyze and optimize the ecosystem of sports business including content rights, ticketing, sponsorship, merchandising, marketing, etc., as well as make business analytics decisions by leveraging business analytics software to run scenario analysis. |
| Department | Sports Management |
| Enrollment | 0 students (24 max) as of 9:06PM Wednesday, October 14, 2026 |
| Subject | Sports Management |
| Number | PS5390 |
| Section | 001 |
| Division | School of Professional Studies |
| Open To | Professional Studies |
| Section key | 20271SPRT5390K001 |